/ˈʒɒ̃rə,ˈʒɒnrə/

noun - plural ; neutral

Any form or type of communication that involves a particular set of characteristics in any mode: written, spoken, digital, or artistic.

01

CONCEPT

Born on September 1st 2023, in Milan, Genres is driven by a strong passion for synergy and the interaction of diverse contexts. For this reason, it can be sophisticated, walk with the shirt hanging out of the pants, and have a far-from-rosy femininity. The studio’s goal is to amplify the volume of authenticity by giving birth to projects that speak with the voices of their Thinkers. Combining their unique characteristics, individuals can create new forms of expression and identity, new genres.

BACKGROUND

02

My story begins with a strong interest in publishing and art in my grandma’s garden, exchanging Architectural Digest issues and Arcimboldo's books back and forth. Following in time, I didn’t know, I could turn those passions into a job, and it was only at 16, when I escaped to Bristol that I sensed the power to make my own decisions. I started wearing torn stockings, picked sociology instead of mathematics, and became 21-year-old Lucy to get my first tattoo done. At 20, I studied in Florence at IED, creating a full-marks thesis project for the Uffizi Galleries. A few days after the degree, I was headed to Milan to work for Hearst Media Company, in magazines such as Elle, Marie-Claire, Cosmopolitan, Esquire, and the interior design e-commerce Westwing. A few more experiences and survived viruses later, Genres Studio arrives, and splendid collaborations are born in interior, fashion, beauty, art, architecture, food and beverage.

03

EXTRAS

I’m the kind of person who has always looked for the best version of herself with fierce determination, even if kindness, is the key in every path I tread. Underneath it all, I'm an incurable nostalgic, firmly rooted in the present, ever-mindful of the importance of progress. I feel lucky and grateful to have been able to choose a job I love. A handful of things I cherish include the cinema, the smell of paper, Peter Lindbergh editorials, sketching tattoos, singing when no one else is listening, and combat disciplines.

WORKS

SERVICES

BRANDING

  • Branding is the art of shaping a distinctive identity for your business—a visual and emotional fingerprint that distinguishes you from the crowd. Where unique stories are crafted into a cohesive brand identity that leaves a lasting mark in the hearts and minds of your audience.

  • Strategy

    Creative Direction

    Messaging and Tone of voice

    Logo Design

    Colour Palette

    Font System

    Corporate Visual Identity

    Social Media Graphics

    Mockups

    Brand Guide

GRAPHIC DESIGN

  • Tailored creative processes to materialize client visions. This includes precise illustrations and engaging graphics that align with the brand's core, effectively engaging the target audience in a visually impactful manner beyond verbal communication.

  • Editorial

    Lookbooks

    Posters

    Art Prints

    Illustrations

    Patterns

    Music Covers

WEB DESIGN

  • A 4+ Website Design Pages.
    Tailored for corporate, e-commerce, or creative sites. Implementation on leading CMS platforms.

  • Project Planning and Discovery

    Wireframes and Prototypes

    Design Concepts and Mockups

    UI/UX Design

    Graphic Design Elements

    Responsive Design

    Content Development

    CMS Integration

    Performance and Testing

    Launch Plan

    Documentation and Training

    Maintenance and Support

    Analytics and Reporting

CONTENT CREATION

  • The process of conceiving, developing, and distributing digital content across various online platforms. These contents may include images, videos, audio, and other formats.

  • Social Media Templates

    Social Media Graphics

    Photography

    Creative Direction

    Photomanipulation & Editing

    Mockups

    Ad Campaign Graphics

    E-commerce Campaign Graphics

    Gifs & Video Animation

PACKAGING & PRINT

  • The action of creating containers for products to protect them and promote brand identity. It includes selecting appropriate materials, creating attractive and informative designs, and implementing practical elements such as labels and instructions. Print refers to the production of printed materials such as flyers, brochures, and posters for promotional, informational, or advertising purposes.

  • Catalogues

    Flyers

    Custom Merchandise

    Brochures

    Adhesives

    Note Cards

    Events Stationary

    Labels

    Boxes Graphics

THE PROCESS

DISCOVERY CALL

01

Client and designer have the opportunity to get to know each other, understand the services to be used and find the right combination for the success of the project.

02

FORM

Allows a rapid workflow avoiding interruptions or delays; the more details will be grouped, the greater the precision of the processing.

03

QUOTE

The customer receives the project proposal including work elements, timeline and costs.

The estimate can be revised and reformulated according to the customer’s needs, once signed it will be considered final.

KICK OFF

04

Once the quotation has been agreed and the deposit has been received, work begins on the scheduled day.

05

DESIGN

Now that all requirements are collected, we can discuss delivery steps according to the project field.

06

RELEASE

We made it! The project is all yours!