TEATRO MAX MARA

Elegant woman in high heels sandals playing golf walking through arches on grass entering MaxMara theater

Collage of big face comes out from arches at the end of a green grass field

BRAND IDENTITY

The importance of shared moments and emotions is more evident than ever. Today, we feel a deep need to connect and share unforgettable experiences.

We understand the significance of creating new ways of gathering, unique spaces that offer extraordinary emotions. It's a perfect balance between the digital and physical world, innovation and tradition.

Drawing inspiration from a place that has always embodied the enchantment of encounters and the narration of timeless stories, Max Mara is thrilled to present a completely new and unprecedented space.

It's a place where fashion becomes a magnificent spectacle to be lived and experienced. In collaboration with Take Off Production, I developed the realization of the logo specifically designed to reflect the brand's unique identity

and convey a strong visual impact, juxtaposing it with the virtual theatre. The amphitheater was sketched using geometric lines and harmonious proportions, aimed at capturing the attention of spectators and conveying a sense of grandeur and majesty