MARIA CALLISTO

Brand Essence & Positioning:
Mission, vision, values, and brand narrative connecting African heritage with Western sensibility

Packaging Design:
Material research, and sustainable solutions for a premium and intimate unboxing experience

Art Direction:
Creative guidelines for indoor/outdoor - real life/still life photographic campaigns

Social Media Guidelines:
Visual storytelling, content direction, and layout templates

Visual Identity:
Inspired by tactile materials, textile structures, and organic contrasts

Web Refresh:
UX and content structure proposal for the brand’s website refresh.

BRANDING

Maria Callisto is a bridal and sleepwear brand where craftsmanship meets emotion. Born from a small room and a sewing machine, it tells the story of a woman turning limitation into beauty. The project reimagines bridalwear as an emotional ritual: a dialogue between African warmth and British heritage, through a visual identity that feels handmade, intimate, and deeply human.