CROMATOS GROUP

Established in 1991, Cromatos is an Italian company based in Forlì, specializing in the production, formulation, and marketing of dyes, pigments, and chemical products for the industry.

The project with Cromatos was an exciting challenge that involved the entire range of services offered by Genres. From aligning brand collaterals starting from an existing logo to the graphic design of a web interface; from creating content and social media strategies on major platforms like Instagram, Linkedin, and Facebook; to designing customized catalogues and exclusive packaging for some product lines; concluding with the organization and creation of graphics for exhibition stand setups.

The most interesting aspect of this project was reformulating the perception of a company not only involved in providing industrial products and personalized consulting services but also capable of appreciating and communicating the influence that colours exert in our lives, not only on a chemical level but also on an emotional and innovative level. 

Enjoy the 360° identity development that Genres has achieved for Cromatos.