Villa d'Este Home Tivoli is a well-known brand of the Galileo S.p.A. group, founded in 1996. Specializing in home products with an elegant and modern design, it features strong Italian traditional influences that combine classical and contemporary aesthetics.

OUTCOME

Create a brand identity and packaging for the new “Trame Uniche” product collection, aimed at individually resonating with each of its customers.

CREATIVE IDEA

This creative idea engages and stimulates the senses, creating a slow and unexpected multisensory experience. The concept of play is central: the product unboxing experience is designed to surprise, evoke, and exceed expectations, creating a sense of wonder.

The approach is designed to invite "slow sensing," a counterpoint to the speed of the market and the habits we are constantly subjected to. Every detail, from touch to sight, is designed to be appreciated calmly, creating a deep, meaningful, and personal connection with a strong focus on reusability.

CONCEPT

Transform the ordinary into a wondrous experience, play and experiment with the power of associations.